Spend Time Connecting Instead of Reacting

In the most recent issue of Golf Business from the NGCOA, Doug McPherson reports on the results of a survey conducted by Eric Brey. The survey revealed that 12% of golfers do not feel welcome at clubs or courses, and another 32% find it difficult to make friends at the venue. At private clubs, emotional value—not price—was the leading driver of the value proposition for members.

Brey mentioned that "golf is still a person-to-person business," and at CourseIQ, we couldn't agree more. So, why are General Managers often stuck behind their desks, buried in printouts and reports, unable to spend the time they need to build stronger relationships with their patrons? We need to get them out from behind their desks and in front of their customers, like any strong retail-minded manager would do.

This is where CourseIQ comes in. By saving hours each day through the Connected Course, managers can focus on engaging with patrons, increasing average revenue per customer, and improving the overall customer experience. This approach also helps prevent the inevitable downward trend in participation.

We are excited about the additional analytics we've been building into the Connected Course, which provide GMs with real-time insights into which patrons are growing and which are at risk, along with suggestions on how to build or save these relationships. The feedback from our current partners has been great, and we are looking for a few more partners to keep the momentum going.

We'd love to demo our solution to any venue interested in learning more. Simply put, The Connected Course from CourseIQ connects all existing platforms at a golf venue, bringing all operational silos into one comprehensive view for the General Manager or Director of Golf. This integration allows for significant time savings. From there, we identify opportunities for operational cost savings and incremental revenue capture, executing through the existing platforms. We don't replace any platforms; we aggregate and organize the data, then create automation from there.

See you on the tee box!