Automation Revolution

As we celebrate another year of America this week, questions about the role of automation continue to arise. A recent survey conducted by my alma mater polled 450 CFOs, revealing that 60 percent have implemented software, equipment, or technology to automate tasks previously completed by employees. This suggests a belief that computers can deliver a customer experience as good as or better than humans, at a fraction of the cost.

In the golf industry, we've seen a similar trend, with one notable exception. We do NOT see automation significantly enhancing the customer experience. But, you might ask, isn't CourseIQ a piece of software that aids automation in this space? Isn't your comment contradictory? You'd be correct, but only to a point.

Let me explain. The Connected Course aggregates data across existing systems, giving the General Manager a comprehensive view of venue operations. This feature saves hours each day that would otherwise be spent manually compiling this information. From there, we create rules (some might call it automation) that allow the GM to leverage their existing platforms more effectively.

The difference today is that GMs still have to manually create rules and act on insights within their systems. With The Connected Course, we can create triggers to execute actions automatically, reducing the need for manual intervention. Over time, as more data is captured, these rules can evolve into full machine learning automation, which currently does not exist in this space.

If you are a GM, let us help you. If you are a member, patron, or customer, help us help you by introducing us to your GM. Meanwhile, let's celebrate this July 4th, being thankful for the many systems that, while not yet perfect, are paving the way for a better golfing experience. Happy 4th, everyone!

See you on the tee box!