Squeeze Every Drop

It’s 6:45 a.m. on Thursday, and I’m already up, much to the dismay of everyone else in the house. The sound of the gallery cheering for Tiger before 7:30 a.m. has elicited cries of “turn that down!” from the other rooms. Ah, the US Open is here! I’m hoping to make my way to North Carolina this weekend (hook a brother up, people!), but in the meantime, duffers like me everywhere are dreaming of their own greatness this weekend.

While all of this is happening, significant investments are pouring into the sport. This week, a peer of CourseIQ announced some exciting news (congrats, Colin and Whoosh!). Simultaneously, as covered by Michelle Weyenberg from Golf Inc in their latest issue, she reported on the influx of investment in course financing and purchasing, with over $400 million in golf course sales in both 2023 and 2022. Notably, the average sales price of a course increased by over 20% year-over-year.

This signals a potential margin squeeze for these new owners. They need to capture every drop of revenue while operating as efficiently as possible. While this makes sense and is expected, it also means more pressure on the General Manager and a greater risk to the customer experience.

However, there is a tool that can help. One that drives operational efficiency, captures incremental revenue, and maintains a strong customer experience without burning out the GM. Say hello to CourseIQ.

Usually, we enjoy talking to General Managers, who quickly embrace the solution but then need budget approval from their owners/operators. Today, I’m addressing you owners and operators—especially those with a bright, shiny new toy. Get off to an even stronger start operationally by considering CourseIQ for your team and your bottom line.

See you on the tee box (unless I am at Pinehurst, then see you in the stands!)