Time’s Up.

The COVID boom in golf, much like the Tiger Boom before it, is now facing a decline due to global uncertainty. When people are unsure about the future, they tend to save rather than spend, preparing for the worst and waiting. After three years of favorable conditions boosting the golf industry, it's time for a step back, much like other areas of discretionary spending.

Isn’t uncertainty fun?

However, there's a silver lining. During this boom, many venues have significantly improved their operational efficiency. Have they done enough? The short-term focus on revenue through higher prices, without significant enhancements to the customer experience, may now have consequences.

For southern venues approaching peak season, there’s still time to make a difference this year. Let CourseIQ help you streamline operations, boost efficiency, enhance the customer experience, and allow you to better serve your patrons and members.

Stay calm. There's no need to turn your golf courses into condos just yet.

See you on the tee box!