CMAAs - Here We Come (and Rant of the Week)

Greetings from 35,000 feet as we journey to Vegas (baby) for the Club Managers Association of America conference (CMAAs). We're excited to build on the momentum gained from our time at the PGA Show in January, and this time, I've brought along my clubs! If you happen to be in Vegas and would like to grab a coffee or beer, I'd love to connect.

My weekly industry reading always sheds light on the operational struggles faced by our esteemed General Managers, and this week was no different. Harvey Silverman, representing the NGCOA (the National Golf Course Owners Association, yet another great acronym in the industry), delivered the quote of the week - “I’ve said many times and will continue to: If there are 15,000 golf facilities in this country, they’re run 15,000 different ways.” Quite insightful, isn't it?

In his article, he referenced recent research from Apparation LLC, which had access to the Internet Golf Database (IGDB). While there are the "big 5" players in the market, the research also identified over 75 Golf Management Systems available to public venues! Quite a staggering number, isn't it?

However, the market leader was, in the words of Richard Pryor, NONE OF THE ABOVE! Yes, that's correct – over 4,000 courses don't utilize any of these systems! One can only imagine the operational challenges they face on a daily basis!

While it's true that CourseIQ might not be able to integrate written tee times in a logbook (you've got us there), it's clear that many courses aren't well-organized operationally, even when leveraging a leader in the industry.

This is where CourseIQ continues to excel. Our system is live, we're generating interest, securing new clients, and the future looks as bright as the Vegas Strip!

See you on the tee box!