High Class Problems

The National Golf Foundation shared some updated industry insights, and while the news is great for the growth of the game, the issue concerning supply vs. demand, and thus stress on the customer experience and the operating teams, is higher than ever.

As Golf Inc reported recently, growth of golf rounds have not only sustained, but are expected to remain high and continue to grow. Here at CourseIQ, we believe we are at a tipping point, where the price combined with the customer experience will determine that more than ever. The game has so many new players, millions coming in from a more entertainment/simulator experience. If the on-course experience can’t keep up with the “inside course” experience, then the customer will make that known with their actions.

At CourseIQ, we understand that the last thing a course needs is another system. But we do know that most courses do not operate in a very siloed manner, resulting in inefficiency, leaving revenue on the table, and team burnout - all on top of a potentially at-risk customer experience. That’s why CourseIQ’s Connected Course bridges the gap across all of the other existing systems, allowing the GM/Director of Golf to focus on growing the experience, and therefore their success.

See you on the teebox (if you saw me this weekend, please excuse my play!)

Much more demand, much less supply equals a strained customer experience